Your brand isn’t just a logo, it’s a feeling. I help small businesses craft identities that spark connection, build trust, and feel unmistakably you.
Brand Identity Design
What's Included:
- Logo Suite
- Color Palette
- Typography System
- Social Media Assets
- Brand Guidelines
STARTING INVESTMENT
Your brand identity is what makes you immediately recognizable to your past, present, and future clients. It's the collection of design elements and colours that creates that creates an initial connection, and is what will be a lasting impression in their minds.
Each brand project is unique and comes with its own specific needs. Typical deliverables include:
$2500 CAD
TIMELINE:
5 - 6 weeks
Brand Discovery
We kick things off with a deep dive into your story, audience, and goals through an intensive strategy call. You'll fill out a brand identity questionnaire for me to study which will serve as the basis of the brand research.
01
Brand Research
I'll do an in depth study of your questionnaire. I'll then do research into your specific industry and do a competitor analysis. I'll put together several curated moodboards that we will discuss as potential direction for your branding.
02
Research Review
We'll have another call or series of calls where I'll present my research findings to you. We'll review the moodboards that I've curated to narrow down the brand direction. At the end of this phase we'll have a clear idea of the aesthetic, and overall feeling we want your visual branding to have.
03
design Phase
Now that we’ve nailed the direction, it’s time to bring the vision to life. I’ll kick things off with a few logo concepts, and we’ll hop on a couple of calls to fine-tune the vibes. Along the way, I’ll craft a color palette and typography lineup (aka your brand’s signature look) for us to review, tweak, and obsess over together.
04
refinements
Once you’ve had a chance to review the initial concepts, we’ll work together to refine the designs. This phase is all about thoughtful revisions. We'll adjust layout, color, typography, or other elements to make sure everything aligns with your vision and feels cohesive, intentional, and true to your brand.
05
LAUNCH!
With everything finalized, it’s time to launch your brand into the world! You’ll receive all your logo files, color codes, font selections, and any collateral we’ve created. This is your brand’s big debut, and trust me, it’s going to turn heads.
06
Who this is for
Founders building a fully fleshed out brand from scratch
You're an established business needing a comprehensive rebrand or refresh
Your business has evolved and your brand needs to catch up. A full identity refresh realigns your visuals and messaging with who you are now.
You’re starting with a blank canvas and big dreams. A full brand identity gives you the strategic foundation and visual clarity to launch with confidence.
Creative Direction that guides every decision
A full brand identity isn’t just a logo, it’s your creative compass. With clear guidelines for tone, style, and visual execution, you’ll know exactly what “on-brand” looks and feels like.
FAQ
Do I need professional photos or copy before we start?
Not at all. We’ll guide you through what’s needed and help shape your brand voice and visual direction. If you have assets, great — if not, we’ll help you plan for them.
How long does it take?
Your brand identity is what makes you immediately recognizable to your past, present, and future clients. It's the collection of design elements and colours that creates that creates an initial connection, and is what will be a lasting impression in their minds.
Can I pair it with website design?
Absolutely. We offer packages that combine brand identity with custom website design, perfect for launching or relaunching with a cohesive, emotionally resonant presence.
What’s included in a full brand identity?
You’ll receive a strategic brand foundation (voice, values, positioning), a complete visual identity (logo suite, colors, typography), and creative direction to guide future decisions — plus a brand guide to keep everything consistent.
Is this right for me if I already have a logo?
Yes — especially if your current brand no longer reflects your growth, audience, or vision. We can build on what’s working or start fresh with a rebrand that feels aligned and elevated.
Will I be involved in the process?
Definitely. We collaborate closely through strategy sessions, moodboards, and feedback rounds. Your insights shape the direction — we just help bring it to life with clarity and impact.
