Ariana is a brand photographer based in Guelph and Toronto, known for creating vibrant, personality-driven visuals for small businesses and entrepreneurs. For this project, we focused on preserving the sense of familiarity and connection she had already built through her existing brand identity. We refined the shapes in her logo and introduced updated typography that felt more aligned with her voice. Her website was redesigned to be bold, energetic, and refreshingly simple, with just the right amount of personality and ease.